The answers

You’re too afraid to DM us about 🫢

Branding

  • People love to overcomplicate this, but it’s actually pretty simple: Personal branding is all about owning your weird and repping it in a way that actually makes sense to people. It’s how you show the world who you are, what you’re about, and why they should care — without feeling like you’re putting on some fake persona. It’s not about chasing clout. It’s about showing up in a way that feels real so when people find you online, they get it. The internet’s a crowded place — might as well be the main character.

  • You don’t need to be chasing clout to have a personal brand. If you’re online — whether you’re running a business, making connections, or just existing in a way that involves other people — you need one. It’s about being intentional with how you show up so that people actually get you. Otherwise? You’re just another faceless account with no profile pic, no words, and a bunch of cringe reposts. And let’s be real — nobody’s buying what that person is selling. Don’t let your online presence scream ‘sus.’ Just don’t.

  • Personal branding is all about you — your face, your vibe, your story. It’s for anyone who wants to show up online in a way that feels real and actually connects with people.

    Business branding, on the other hand, is a whole different game. It’s for teams or companies where the brand — the name, the logo, the whole package — does the heavy lifting (think Apple, Nike, Google).

    Can you have both? Totally. Should you build both at the same time? Absolutely not. That’s how you confuse people and make your brand feel messy AF. Lock in one first, then build the other when it makes sense. Trust, it’s the move.

  • A lot of people think personal branding is just for clout-chasers or money-hungry entrepreneurs (or worse, the whole “get more leads” grindset 🤮). Deadass though?  it’s less about chasing the bag and more about figuring out who you are — and actually owning it.

    If you’re tired of blending in, feeling like just another NPC in the online world, or getting lost in the noise, personal branding is your cheat code. Do it right, and the attention (and the 💰) will follow.

  • Nope. You don’t need to spill your entire life story. You decide what’s personal, what’s private, and where the line is. Some people share everything; others keep it low-key. At the end of the day, it’s your brand, your rules. Do what feels right and trust your gut — it knows what’s up.

  • There are two moments when you should really think about working on your branding:

    1. If you’re just starting out — get your sh*t together first. Figure out your thing (business, skill, whatever) before you start marketing. Your brand is the blueprint for how you show up. Skip it, and you’re basically yelling into the void and wondering why no one’s listening.

    2. If your brand feels stale AF — like you’re low-key embarrassed to share your stuff or attracting all the wrong people — it’s time for a refresh. No shame, brands evolve. Yours should too.

    The truth? Nobody can tell you the exact right time, but if your brand doesn’t feel like you anymore, it’s time for a glow-up. Most brands do a big overhaul every few years, with mini-tweaks in between. If you’re cringing every time you look at your stuff, take the hint.

  • No clue where to start? No stress — that’s literally what we do. Our process takes your “IDK what I’m doing” energy and turns it into something that actually works (and looks 🔥). We’ll help you lock in the vibe, match it to what you do, and turn it into visuals and words that actually slap. You just bring your ideas (or even the tiniest sense of where you wanna go) — we’ll handle the rest. You’re welcome.

  • A personal brand doesn’t mean your whole vibe has to scream “look at me!” Think of it like crafting a character — you decide what to highlight and what to keep low-key. The goal isn’t to impress everyone — it’s to connect with the right people. It’s still you, just with the perfect amount of online sparkle. ✨

  • 100%. If your vibe is rebellious, own it — it’s the fastest way to attract clients who actually get you. The ones with the same energy? They’ll eat it up. Yeah, you’ll scare off some people, but that’s kinda the point. You’re not here to please everyone — you’re here to work with people who click with your vibe. Life’s too short to waste on clients who can’t handle your energy. So, show up as you are. Your people will vibe, and the rest can keep scrolling.

  • A killer personal brand comes down to five things: identity, vibe, values, mission, and skills. Basically — who you are, what you’re about, what you stand for, what you’re trying to do, and why people should care. Once that’s locked in, the next step is showing it off in a way that actually hits. Think: words that stick, visuals that pop, and showing up where your people are hanging out. The secret sauce? Consistency. You can’t build trust if you’re switching things up every other day. Keep it steady, and they’ll keep coming back.

  • Balancing professional and fun? It’s all in the vibe. Start with knowing what you’re about, then choose words and visuals that reflect it. Take us, for example — we’re snarky and fun, but also bold and rebellious. Bright colors? Playful. Black? Edgy. Slang in our copy? The perfect mix of “we’re cool” and “we mean business.”

    Your brand’s combo might look completely different, and that’s the point. It’s all about showing up in a way that feels right for you. Need help nailing it? That’s kinda our thing. Slide into our DMs or hit us up! 🤙

  • So, you’ve got your brand set up. Now comes the fun part: keeping it alive. Brands grow, evolve, and sometimes surprise you — that’s how you know it’s working. The key? Stick to your vibe, values, and mission. Think of your Brand Playbook as your cheat sheet to keep from falling off. Yearly checkups = staying relevant. Skip them, and your brand starts looking outdated real fast.

  • Hate to break it to you, but if you’re not willing to show up, the answer’s no. A personal brand is about putting yourself out there in a way that feels real and helps people get you. It’s not about perfect selfies or oversharing — it’s about showing up as you, in your way.

    If the thought of showing up online makes you cringe and you’re only doing it because everyone else is, it’s gonna flop. People know when it’s fake, and nothing kills engagement faster. BUT if you’re nervous and just want to start putting yourself out there, that’s different. A personal brand is all about finding your flow and showing up unsure, a little messy, but 100% you.

About Us

  • Most agencies will bleed your wallet dry just to make you look like every other bland “thought leader” chasing clout. And the worst part? By the time it’s done (in like 6–9 months), you’re already over it, wondering why you paid that much just to feel mid.

    Neo Genesis? We’re the cool kids who actually get sh*t done. No fake vibes, no overpriced fluff. Personal branding should feel like you — bold, messy, and real. We give you the tools to crush it now, not next year. The world’s drowning in people chasing likes and pretending to care. What it actually needs is real humans keeping it raw and making the internet suck less. That’s where we come in.

  • Ngl… we weren’t always this cool. We didn’t wake up one day as rebels. When we started, our brand felt like a bad Tinder profile — trying way too hard to be what we thought people wanted. It was exhausting, soul-sucking, and, let’s be honest, hella boring. At some point we said, “F*ck this,”and embraced the bold, messy, rebellious energy that actually felt like us. And guess what? It worked. The right clients started booking, our DMs blew up, and we became the brand we always wanted to be.

    Making brands unforgettable? That’s our thing — yours is next. 😈

  • Think of your brand as a playlist. If every track’s the same, people skip it. But throw in variety, personality, and a few unexpected drops? That’s the one they hit repeat on. Nobody remembers the brands that play it safe. The ones that stand out are layered — bold but fun, classy but quirky, serious but rebellious. They’ve got depth, personality, and the guts to own every part of who they are. We take that energy, refine it just enough, and turn your brand into something unforgettable. Multidimensional brands? They’re the ones people can’t ignore.

  • We’ve done branding the old-school way — you know, those painfully long 3–6 month slogs where everyone’s obsessing over every letter and pixel. By the time it’s done, no one’s excited anymore, and the moment’s gone. Obsessing over “perfect” is pointless if your brand isn’t ready when you need it. Now, we get it done in a week. Same killer results, no wasted time. Because let's be real, you deserve to start flexing your brand now, not next year.

  • We work with people who are the brand — coaches, consultants, creators, artists, or anyone building something that needs their face, voice, or vibe front and center. If standing out matters, you’re our kind of people. We love working with those bold enough to let their personality shine — even if you’re still figuring it out. Business brands? Cool too, but only if you’re ready to ditch the meh and actually make people care.

  • Whether you’re DIY-ing your brand into oblivion or just over it and ready to pass the baton, we’ve got you. From tools and templates to full-on 1:1 support, we’ll help you pull it together and make sure your brand doesn’t suck. We’re always cooking up new ways to help, so check out our Services Page for the latest and greatest.

  • We’ve got options for every budget: from FREE tools and resources for bootstrappers to 1:1 support starting at $2,000 USD. Need the latest details? Check out our Services Page — our prices (in USD) and offerings are always evolving.

  • Nope, no payment plans here. Our projects are short and snappy, so we need full payment upfront before we dive in. We get it — branding’s a big deal (and a big spend), so planning ahead is key. Short on cash? No stress. Head over to our Services Page for some budget-friendly tools to help you out. Follow us on social to be the first to know when we drop the goods!

  • Oh, you mean Kazu? Honestly, we’re still trying to figure out how he got here. (He wrote his own bio—didn’t even let us touch it. Go read it if you haven’t. It’s…a lot.)

    But here’s the deal: Kazu’s our Chief Chaos Officer. No joke, he basically forced his way in here, called us out on our sh*t, and weirdly made the whole studio better by doing it. He’s a bunny (seriously, do NOT call him a rabbit—he’ll bite), cute AF, but also unhinged enough to randomly hijack our brand if things start feeling fake. He’s not exactly “nice” about it, but he’s honest—uncomfortably so. He’s our blunt-force reminder to keep things raw, real, and absolutely fearless. Basically, Kazu represents the rebellious, weird, chaotic spirit we want in every brand we touch.

Our Process

  • Ready to dive in? We’ve made it stupidly easy. Every package and service has its own sign-up page with all the deets — what’s included, how it works, and the price.

    1. For DIY resources, you’ll get instant access via email as soon as you’ve paid.

    2. For 1:1 services, you’ll be sent straight to our calendar to book your kickoff call — no awkward back-and-forth needed.

    Still got Qs? Check out the rest of this FAQ or hit us up through the Contact Form. We’ve got you.

  • We don’t half-ass things, and we definitely don’t juggle clients. When you book with us, it’s all about you — full focus, no distractions, just straight-up dedication to making your brand 🔥. Here’s how it goes down:

    1. Choose your package and lock in your spot with payment.

    2. Get redirected to our calendar to book your kickoff call — this is where the magic starts.

    3. During the call, we’ll map out the week and lock in a time for your reveal party (aka the big finish) exactly 7 days out.

    🚨 Heads up: Our calendar fills up fast. If you’re ready to roll, don’t sleep on it.

  • Once you lock in your spot for BrandStyle or BRAND-IT, you’ll get a personalized onboarding email within 24 hours with everything you need to get started. You’ll also get access to a Google Drive folder and super simple video instructions on where to drop your current brand assets and inspo pics. No excuses — it’s easy.

    Here’s the deal: We need your stuff at least two days before your kickoff call. No assets = no prep = no kickoff. Miss the deadline? You’re bumped to the next available spot, and trust us—nobody wants that. Need help? Just ask—we got you.

  • This is a team effort, so here’s what we need from you:

    1.  Get your brand assets and inspo pics to us on time — no delays, no excuses.

    2. Trust your gut. If something isn’t hitting, say it. We’re here to bring your vision to life, but we can’t do that if you’re just nodding along like everything’s fine when it’s not.

    3. Show up fully. Be excited, be present, and don’t hold back. It’s your brand, and we can only be as hyped about it as you are.

    The real magic happens when you’re all in. Let’s make it 🔥.

  • Turns out, branding doesn’t need to take 6 months, 300 emails, and your will to live. Who knew, right? We cracked the code with our one-week process, where everything happens live and in real time. Here’s how it works:

    1. The Kickoff Call — We kick off with a deep dive into who you are, what you’re about, and the vibe of your brand. This is where we lock in your vision and set the date for your Reveal Party. It’s the foundation for all the ✨ to come.

    2. Our BrandBlitz Intensive — This is where the magic happens. Over 7 days, we take everything you dropped in the Kickoff Call and turn it into a brand that actually feels like you — logos, colors, visuals, and everything else you need to make it unforgettable

    3. The Reveal Party — One week later, it’s showtime. Your brand makes its big debut, and we tweak everything live with your input until it’s 100% what you want (or better 😉).

    4. The Final Delivery — After the party, we wrap it all up and send your final files in 2 business days. No dragging it out — just everything you need to get rolling ASAP.

    It’s snappy, stress-free, and stupidly effective. No endless timelines. No “final-final-final” drafts. Just a brand you can flex now.

  • Think of the Brand Playbook as your brand’s cheat sheet — everything you need to know about your brand in one place: what it is, how it sounds, how it looks, and exactly how to use it.

    If your brand were a car, the Playbook is your owner’s manual. It shows you where everything is and how to keep it running smoothly. It’s also the holy grail for anyone working on your brand. Website designers? Social media managers? They’ll want this to get your stuff looking 🔥 online. Some pros won’t even touch your brand without it.

    No more digging through 50 folders, Canva kits, or random Google Docs to piece things together. The Playbook keeps everything organized and easy to use, whether you’re running things solo or handing it off to the pros. Total lifesaver, right?

  • We co-create your brand, which means we need you fully locked in for the week. Our process is short and snappy, but it only works if you’re all in. Here’s the deal:

    1.  Get your assets and inspo to us on time — no excuses.

    2.  Show up ready to share your thoughts during calls. No second-guessing, no “whatever you think” energy — we need your real input.

    3. Be available to send anything we might need to keep things moving.

    It’s your brand, so your input is everything. The more you bring to the table, the better the results. We’re here to create something 🔥 — but only if you’re all in.

  • Life happens — we get it. If you need to reschedule, let us know ASAP, and we’ll find a new spot for you. Depending on our waitlist, that could be as soon as next week or a few months out. Same deal if you miss the deadline to submit your assets before the kickoff call — we’ll bump you to the next available slot. Need to cancel? Here’s how it works:

    • 🟢 Cancel 30+ days before your kickoff call = Full refund.

    • 🟡 Cancel between 30 days and 72 hours before = 50% refund.

    • 🔴 Cancel within 72 hours (or mid-project) = No refund.


    ⚠️ Our calendar’s tight, so the sooner you let us know, the better we can work with you. Cool? Cool.

  • Our whole process runs on your input — even if it’s “I hate this.” Seriously, say it. Our job is to create a brand that feels like you, and we can’t do that if you’re holding back. Our calls are where the big decisions happen, so we need you to show up and keep it real. Trust your gut and say what’s on your mind — whether it’s a “crazy” idea or something that’s just not clicking. We tweak everything live in real time, so what you want gets baked in right there.

    🚨 What doesn’t work? Sitting back and nodding like it’s all fine when it’s not. This only works if you keep it 💯.

  • Our process is built to get it right the first time. You’re part of every decision, live and in real-time. We don’t wrap up the project until you’re hyped about your brand and give us the green light during your Reveal Party. But hey, life happens. If you run into a rogue font that won’t cooperate, a file that’s acting glitchy, or a logo that looks weird on certain backgrounds — just hit us up. We’ll fix it.

    Changed your mind on the final result? That’s different. We offer add-on revisions at $175 USD/hour. Let us know what’s up, and we’ll give you a quote based on what you need. Once payment’s in, we’ll slot you in as soon as we can — could be next week or a few months out, depending on our waitlist.

  • Think of our packages like a complete outfit for your brand. We’re not selling you just the socks and letting you run naked on the street…

    Already have a logo or color palette you love? Dope — send it our way at the start, and we’ll work it into what we’re building. Just know we might tweak a few things to make sure your brand is fully in sync. We don’t strip things out of the package — what you see is what you get. But if you want to add something extra, we’re game. Just hit us up before booking, and we’ll let you know if it’s doable and what it’ll cost.

  • Congrats, your brand’s done! Now comes the fun part: Flexing it. This means rolling it out across your website, socials, and anywhere else you’re showing up. Yeah, it can feel like a lot — especially if you’re low-key worried about screwing it up. But that’s part of the fun. Ongoing support isn’t really our thing, but we’ve got a roster of rockstar partners who can help you roll your brand out in all the right places.

  • 💯. Your brand isn’t static — it’s gonna grow and evolve, and that’s exactly how it should be. We’ll check in after a year to see if your brand needs a glow-up. Keeping things fresh with small tweaks saves you from the chaos of a full redo later.

Work with Us

  • If you’re just starting out, figure out your thing first  —your biz, your skills, or whatever you’re building. Your brand tells the world who you are and why they should care, but it won’t answer the “what” for you. That part’s on you. Once that’s locked in, DIY your brand at first. You’ll probably change your mind every other week about what you’re doing (been there 😏). DIYing it keeps things flexible so you can tweak as you go. We’ve got some tools to help you DIY like a total pro. Head over to our Stash & Services Page to check them out!

  • Yes and no. Look, we can’t tell you what your thing is — whether that’s a skill, a side hustle, or something you want to be known for. We’re pros at making you look amazing, not figuring out your business for you. Still figuring it out? All good. We’ve got badass business coaches in our circle who can help you nail it down. Once you’re ready, we’ll be here to make you look like the rockstar you are. 🤘

  • Visual branding? Absolutely. Messaging by itself? Not our thing.

    Our BrandStyle package is visuals-only, laying down a strong style foundation. BRAND-IT is basically BrandStyle + messaging — because kickass copy needs design to match. A Playbook without style? That’s like a joke with no punchline. And we’re not about to leave you with half a vibe.

  • Got a logo? Love that for you. We’ll use it as a foundation to guide the rest of your brand. Whether we keep it, tweak it, or give it a full glow-up, the goal is to bring everything together seamlessly. That’s why our packages cover all the bases. A cohesive brand isn’t just a bonus — it’s a must if you want to stand out.

  • We don’t f*ck with websites anymore. But we’ll hook you up with the visuals and copy to make yours pop—and if you book one of our 1:1 packages, you’ll get a homepage mockup so you know exactly how it could look, whether you’re DIY-ing it or passing it off to a pro. Need a web wizard? We’ve got trusted partners who can handle everything from Wix to WordPress.

  • Being 100% original? That’s a myth. Someone might have a similar vibe, but they’re not you. Your vision, your energy, your story — that’s what makes you different. And different is what gets noticed. We don’t chase trends or force “unique” just for the sake of it. We build brands that feel like you — because when it clicks, it sticks.

  • Fosho! We’ve got a soft spot for startups and scrappy DIYers — that’s where most of us started. We’re all about helping you experiment and get creative with your brand. That’s why we’ve got some 🔥 tools and resources to help you DIY your way to something you’re proud of. Think templates, guides, and free trainings — everything you need to steer the ship yourself. Hit up our Stash & Services pages to check them out!

  • Hell yes. We’ve built some 🔥 brands, and we’re damn proud of them. Check out our portfolio — but fair warning, Kazu says your brand might feel a little mid after. Don’t say we didn’t warn ya. 🐰

Still didn’t find what you were looking for?

Hit up our contact page and drop us a message — we got you.